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Tom Lapcevic

ROR Partners
Executive Chairman & Co-Founder
Tom Lapcevic is the Executive Chairman and co-founder of ROR Partners, a digital marketing and data agency that focuses on active lifestyle sectors.

Prior to ROR, Tom was Executive Vice President and Chief Marketing Officer at 24 Hour Fitness. Prior to 24, Tom was the founder and CEO of ClubCom, the world’s largest operator of health club digital media networks. ClubCom was acquired by Amer Sports, a publicly traded conglomerate. Prior to ClubCom, Tom was the founder and CEO of Strive, a leading manufacturer of commercial fitness equipment. Strive was acquired by a private investment group. Tom began his career as an intellectual property litigation attorney at Reed Smith, an international law firm.

Tom is the inventor of numerous United States & European Patents in the areas of digital marketing systems, personal media technologies and fitness equipment. He was a founding member of the Outdoor Video Advertising Bureau (now the DPAA) and has served on various media, marketing and advertising advisory boards. Tom has authored numerous publications on place based digital media, digital and mobile marketing, and fitness technologies. Tom routinely speaks at digital marketing conferences throughout the world.

Tom graduated summa cum laude from Washington & Jefferson College with dual degrees in Accounting and Economics. He was honored by the American Institute of Certified Public Accountants as one of the top accounting scholars in the United States and was recognized as a Capital One Academic All-American. Tom was a two-time GTE All-American in wrestling. Tom earned his Law Degree from the University of Pennsylvania.

Tom and his wife Julie reside in Collier Township, Pennsylvania. They have four adult children.

My Speakers Sessions

Tuesday, October 18

2:45pm CDT