Ryan DeLuca founded Bodybuilding.com in 1999 in his garage in Boise, Idaho at the age of 20. Under his leadership, the company skyrocketed to nearly $500,000,000 in annual revenue before he stepped down as CEO in 2015.

With almost zero startup capital and no outside investors, his team grew the company from nothing to become the world’s most visited fitness site and largest e-tailer of sports nutrition products. From the beginning, the company was focused on transforming the lives of its millions of customers and staying true to the core principles that they passionately believed in.

Profitable from the start, Bodybuilding.com was eventually purchased by Liberty Media. Ryan was named Entrepreneur of the Year by E&Y in 2009 for the Idaho/Utah region and Inc. Magazine called him one of the “Top 5 Coolest Entrepreneurs Under 30”.

With 800 team members spread throughout six states and four countries, Ryan was proudest of the fact that Bodybuilding.com was consistently named one of the best places to work.

Ryan was temporarily retired for only six months before the startup bug bit him again. Together with his co-founder Preston Lewis, Black Box VR was born, merging their passions for technology and fitness and the way they can intersect to help people transform their lives. Black Box VR has five gym locations open where members can immerse themselves in a virtual reality game that delivers a complete strength training and cardio program. The company was named Best Startup of CES in 2019.

In his spare time, he's a private, instrument-rated pilot with over 2700 flight hours. You can usually find him flying his Pilatus PC-12 turboprop around the western USA on the weekends for fun, charity, and business. Ryan's an avid non-fiction reader, loves health and fitness, and recently took up ballroom dancing, much to the amusement of his friends and family.

Ryan lives in Eagle, Idaho with his wife Nelya and four kids.