Adam Zeitsiff is the President of Stronger U Nutrition, the industry leading virtual nutrition coaching platform that combines innovative technology with real human connection. He leads a passionate and dedicated team of nutrition, wellness, and technology experts with a focus on achieving Stronger U’s mission of changing the way the world eats. 

Adam joined Stronger U and its parent company, Self Esteem Brands, in January 2022, bringing 25 years of innovative leadership experience in both fitness technology and health club operations, to help drive Stronger U’s growth on behalf of SEB. Before joining Stronger U, Adam served as the President & CEO of Intelivideo, a global provider of on-demand and digital technology platforms for the fitness industry. Prior to that, Adam served as the global CIO, and then the global President & CEO, of Gold’s Gym International, where he led the resurgence of the world’s most iconic fitness brand, with over 700 locations in 29 countries.  

Adam is passionate about helping people live a healthy and active lifestyle, as well as supporting the overall welfare and growth of the fitness industry. He serves on IHRSA’s National Health and Fitness Alliance (NHFA) advisory board and is also a member of the Board of Directors for the Adaptive Training Foundation (ATF) in Dallas.