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Tuesday, October 18 • 2:45pm - 3:25pm
Sales and Marketing Strategies That Lead to Increased Revenue

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Sales and marketing are changing, so how does the industry need to adapt? How does the use of AI, geolocating and other technology impact marketing? How is the sales process different today than in the past, and how does this impact your staffing and revenue potential? 

Moderators
avatar for Bill McBride

Bill McBride

President & CEO, BMC3 – Bill McBride Consulting
Bill is a health club industry veteran with over 25 years of experience leading and managing all aspects of commercial health clubs, medical fitness centers, residential, community, multi-tenant and corporate fitness sites. He co-founded Active Wellness, LLC and owns a health club... Read More →

Speakers
avatar for Jeremy Fishel

Jeremy Fishel

Instinctive Insights
avatar for Tom Lapcevic

Tom Lapcevic

Executive Chairman & Co-Founder, ROR Partners
Tom Lapcevic is the Executive Chairman and co-founder of ROR Partners, a digital marketing and data agency that focuses on active lifestyle sectors.Prior to ROR, Tom was Executive Vice President and Chief Marketing Officer at 24 Hour Fitness. Prior to 24, Tom was the founder and CEO... Read More →
avatar for Terry Blachek

Terry Blachek

CEO, Austin Fitness Group
Terry Blachek has over 30 years of experience in management, operations, sales, marketing, and the development of health and fitness club companies. He’s currently the CEO and owner of Austin Fitness Group, LLC, an Orangetheory Fitness franchise with 133 studios across Texas, Arizona... Read More →


Tuesday October 18, 2022 2:45pm - 3:25pm CDT
Grand Ballroom 1