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Tuesday, October 18 • 10:40am - 11:30am
Becoming a Holistic Wellness Resource: The Key to the Fitness Industry Welcoming in the 80 Percent

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A growing number of Americans now understand the importance of physical activity to their health and wellness, but still, only 20 percent of the U.S. population belongs to a fitness facility. It’s time to meet this other 80 percent where they are: burned out, stressed out, lacking sleep, eating poorly, lacking knowledge about recovery and terrified to walk inside your doors. They long for one place to go for all of their wellness needs, but they don’t see gyms as that resource. It’s time to change that. Let’s discuss how to operationalize this opportunity through programming that offers an entry point for this population in the areas of mental wellness, recovery, stress reduction, sleep, nutrition, online courses, coaching and more. Then, let’s discuss how to market to this population so you capture their attention and gently grab their hands to lead them through your doors.

Moderators
avatar for Allison Flatley

Allison Flatley

CEO, Allison Flatley Consulting
Allison Flatley has been committed to the health and fitness industry for 30 years. Throughout most of her career, she focused on building, operating and growing corporate, residential, commercial, government and hospital-based fitness and wellness programs throughout the United States... Read More →

Speakers
avatar for Debbie Bellenger

Debbie Bellenger

Owner, Body By Definition
Debbie Bellenger is the owner of Body By Definition providing Advisory Services to organizations who wish to add wellness programming to their menu of services and partner with employers.  Her passion combined with her experience in medical wellness and corporate wellness programming... Read More →
avatar for Jeff Saunders

Jeff Saunders

Senior Vice President, Y Experience at the YMCA
Jeff Saunders, senior vice president of the Y Experience at the YMCA of Greater Cincinnati, has led storytelling, marketing/communications and member experience work at the local and national Y levels. His storytelling abilities have helped produce some of the most watched ads in... Read More →
avatar for Kevin McHugh

Kevin McHugh

COO, The Atlantic Clubs
Kevin McHugh – Meet the Experts Panel: MFA Facility CertificationKevin McHugh currently serves as the COO at The Atlantic Clubs in NJ. He has worked in Health and Fitness in various Leadership Roles at The Atlantic Clubs for the past 30 years navigating the integration of both their... Read More →
avatar for Suzanne Rich

Suzanne Rich

Director of Sales & Strategic Partnerships, CRYO Science
Suzanne Rich is the Director of Sales and Strategic Partnerships, North America with °CRYO Science. Suzanne’s career spans 20 years including fitness and wellness centers, boutique studios, hospital-based wellness, nutrition, weight loss centers. Suzanne is also a former gym owner of 10 years, holds multiple personal training certifications, group fitness certifications as well... Read More →


Tuesday October 18, 2022 10:40am - 11:30am CDT
Grand Ballroom 1