Tuesday, October 18 • 9:25am - 10:20am
The Importance of Industry Alignment

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The health and wellness industry came together during COVID, forming state alliances and lobbying state and national legislators to reopen clubs and provide financial relief. Some efforts were successful while others were not. All segments of the industry need to help the industry rebrand itself so that its value as a preventive measure for disease and chronic conditions is better understood by those outside the industry. The industry must also align to share a cohesive message with legislators about the value of the industry. Doing so will not only improve the industry’s standing with politicians but also with investors and the 80 percent of the population who are not yet members increasingly but who increasingly understand the importance of exercise for their health and longevity. Join in a discussion about what more the industry can do to ensure its brand is aligned with its true value to society.

avatar for Adam Zeitsiff

Adam Zeitsiff

President, Stronger U Nutrition
Adam Zeitsiff is the President of Stronger U Nutrition, the industry leading virtual nutrition coaching platform that combines innovative technology with real human connection. He leads a passionate and dedicated team of nutrition, wellness, and technology experts with a focus on... Read More →

avatar for Micah Logan

Micah Logan

Founder & CEO, MELD Fitness + Wellness
Micah Logan is founder and CEO of MELD Fitness + Wellness, a fitness concept that focuses on delivering high-value, high-ticket personal training to members in small groups. In 2021, Micah started franchising his fitness concept with his eyes on national expansion. Micah is also... Read More →
avatar for Gale Landers

Gale Landers

Founder & CEO, Fitness Formula Clubs
Gale co-founded Fitness Formula Clubs in 1984 and today is the sole owner of theparent company. Today FFC is a Chicagoland hub-and-spoke network of 10 upscale,urban lifestyle full-service fitness clubs. The FFC sweet spot is 50,000 – 70,000 sf thatincorporate health, wellness, sports... Read More →
avatar for Paula Neubert

Paula Neubert

President & General Manager, Club Greenwood
Paula began her employment at Club Greenwood in October 2002 and was hired on as the General Manager in July 2003. Paula received her Bachelor of Science degree in Exercise Physiology from the University of Nebraska and has been in the fitness industry since 1985, working in various... Read More →
avatar for Ori Gorfine

Ori Gorfine

COO, US Fitness Holdings
Ori Gorfine is the chief operating officer of US Fitness Holdings, which owns and operates 53 large, full-service health clubs across five states and the District of Columbia. Operating under the Onelife Fitness and Sport&Heath banners, US Fitness has been growing rapidly developing... Read More →

Tuesday October 18, 2022 9:25am - 10:20am CDT
Grand Ballroom 1