Club Industry Executive Summit 2022

The health and wellness industry came together during COVID, forming state alliances and lobbying state and national legislators to reopen clubs and provide financial relief. Some efforts were successful while others were not. All segments of the industry need to help the industry rebrand itself so that its value as a preventive measure for disease and chronic conditions is better understood by those outside the industry. The industry must also align to share a cohesive message with legislators about the value of the industry. Doing so will not only improve the industry’s standing with politicians but also with investors and the 80 percent of the population who are not yet members increasingly but who increasingly understand the importance of exercise for their health and longevity. Join in a discussion about what more the industry can do to ensure its brand is aligned with its true value to society.